CLEVELAND CLINIC: Cole Eye Institute
The client needed a name and tagline for their Retina Summit and magazine and web banner ads to promote it. It needed to stand out in medical journals and publications, and to capture the intensity of the program. We created the name “Extreme Retina Summit” and the tagline “It’s not for the timid.” The headline treatment and use of bold colors further communicated intensity with an “extreme sports” flavor.
