CLEVELAND CLINIC: Innovations in Ophthalmology
The Clinic asked us to improve on the quality of their previous ads and materials for their international Ophthalmology Summit, this particular year being held in Los Cabos. They needed something that would get more attention to increase awareness and registration for the week-long symposium. Our solution was to create an ad, brochure and invitation that positioned the Summit as “Spring Break in Los Cabos with the brightest minds in Ophthalmology.” The materials communicated a sense of fun and adventure to be had, rather than the traditional staid educational-only approach to previous symposium promotions.
