SUMMA WELLNESS INSTITUTE: Recruitment Brochure, Collateral & Advertising

The Summa Wellness Institute is a medically-based fitness and exercise facility that caters to regular people — not hard-bodies or body builders. They wanted to convey that, beyond top drawer fitness equipment and facilities, they are a warm, friendly and supportive place where you can feel comfortable as you achieve your fitness goals. Tymcio Hoffman wrote and designed a brochure that combined a refined look with a warm, reassuring message: “Feeling Good Never Felt Better.”

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Holiday Direct Mail Campaign

Skills: Branding + Identity, Education